Welcome to our brand new series, which gathers all of our articles each month in one place for your viewing pleasure. It was a busy month, with lots of great reading material. Check out what we’ve been up to:
Emma wrote this fantastic guide to programmatic advertising, which has everything you need to become an expert in the field. You can download it for free now.
Emma also wrote an awesome post with ideas on how to make your easter campaigns shine, so hopefully you read it, took some ideas away, and created some amazing seasonal ads. If not, read it now and prepare for next year!
I wrote my first blog for BannerFlow about Ad Blockers, a topic which is always hot in digital advertising. It explored the reasons people use them, as well as looking at what the ad industry is doing to promote responsible, relevant advertising.
This article explored the differences between banners and native advertising, and compared them head to head. Which won though?
I wrote this as it’s a feature we’re asked about a lot, and it’s so useful to any ad campaign. You can see how it works, and why you should use it. Oh, and how easy it is to do, of course.
This post is all about wearables, and how marketing can work with them. It’s a glimpse into the potential future of advertising, including some analysis on where the wearable market is right now. Also - mild hoverboard disappointment.
Emma gave us all an insight into what it's like to work at BannerFlow. Here, you can see a few things we all do to make sure it's a great place to work. Maybe it will give you some ideas for your own office?
I wrote this article as a supporting piece to our new ebook. It’s a beginner’s guide to the different types of programmatic ad buying, including some of the pros and cons of each.
This was posted to announce the launch of our summer sports campaign, which also includes an international competition to see who can produce the best sports themed banner. The blog might give you some handy hints...
A busy month then, and plenty of great posts! We hope that it helps give you some insight into the industry, as well as some inspiration to produce amazing ad campaigns. If there’s anything you want to know more about, leave a comment below!