For many the beginning of December marks the start of the Christmas period, if not earlier. If you haven’t started planning your Christmas advertising campaigns already, now is the time to start!
Getting your Christmas advertising campaigns out in good time is essential in order to make the most of the festive season. This post has brought together some creative Christmas advertising campaign ideas to help inspire you to create your best Christmas campaign yet!
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1. Stanford Bookstore
Credit: Stanford University Bookstore
This banner from Stanford bookstore embraces traditional design through using colours and images that are strongly related to Christmas. The clever aspect of this Christmas advertisement is that each bauble offers something different with different target URLs leading to different webpages. This gives viewers the opportunity to choose what they want to visit.
2. Coca Cola
The theme of Coca Cola’s Christmas advertising campaign this year is ‘#makesomeonehappy’. In this banner advertisement we can see this theme presented. The simplicity of the white images and logo on red the red background is not only Christmassy, but can be instantly distinguished as an advertisement from Coca Cola. The added social media element of the hashtag included in the design is a great way to make your advertising go further than the banner as it encourages customers to get involved on social media.
This Christmas advertising campaign from Lidl is traditional in design. The text on the banner says ‘A luxurious Christmas doesn’t need to cost more! See for yourself…’. This text invites users to hover their mouse over the banner, which then reveals the supermarkets Christmas magazine showcasing their products. This is an interesting way to make your banners more interactive and exciting for viewers.
Nothing gets your Christmas advertising campaign media attention like celebrity endorsement. This Christmas banner from Burberry features none other than David Beckham’s son Romeo Beckham in his modelling debut. Despite Burberry products being the central focus of the banner, we can clearly see that this is a Christmas advertisement from the subtle use of snowflakes in the background and the tagline ‘with love’ which is often associated to gift giving.
Internet clothing store ASOS demonstrates that they clearly know their target audience in this Christmas advertising campaign. The focus of this ad is that Christmas is the party season and they are marketing this towards those you would want new outfits for the occasion. Although there is perhaps too much text on the ad, and the call to action is very small, ASOS have managed to create a fun take on the Christmas advertising campaign.
6. IBM ExperienceOne
In their Christmas campaign, IBM shows that Christmas adverts can be created for business products too. Their simple, informative banner incorporates Christmas design whilst remaining professional.
7. Tiffany & Co.
Tiffany & Co. use the iconic wintry setting of a snowy New York for their Christmas advertising campaign. A combination of the beautifully photographed jewellery with the picturesque background give it a feeling of luxury. The simplicity of the banner ad allows Tiffany & Co. to drawn on their strength as a brand, recognisable by all.
Starbucks are well-known for their drinks range at Christmas. This Christmas advertisement from Starbucks using playful images and the tagline ‘Share Joy’ embraces the idea of Christmas.
This Christmas advertisement from KitKat uses their well known slogan ‘take a break’ to create a fun Christmas advertising campaign. There’s no need to say more – its a campaign that simply works.
10. Pizza Hut
There are plenty of Christmas advertising campaigns that put a twist on the Christmas tree. One example of this is this Christmas advertisement from Pizza Hut that uses a pizza slice as a Christmas tree on a simple red background. This ad shows that you can create effective Christmas advertisements without the need for a lot of text.
Credit: Pizza Hut
All of these Christmas advertising campaigns are very different in their construction, showing that there is no ‘one way’ to create a successful Christmas advertising campaign. However, some points might be helpful to help you think of designs for your banners:
- Use imagery and colours that are associated with the holidays so that viewers can identify that this is your Christmas campaign.
- Play on your strengths – showcase the strengths of your brand in your banner design.
- Know your audience. What do they want at this time of year? How can you deliver this in your campaigns?
- It doesn’t matter what line of business you’re in, any business can create an appropriate Christmas online advertising campaign.
- Think beyond the banner! What will make your banner design special and stand out? Use social media or interactivity on your banner for extra sparkle.
- Make sure that you get your Christmas online advertising campaign up and running at the start of the Christmas season, this will mean that your campaigns will get the most exposure during the season and your campaign will naturally be more successful.
However you decide to build your Christmas online campaign, good luck, and we wish you all the best with your campaigns! All trademarks, service marks and copyrights in the ads are property of their respective owners. Any offers, promotions, or prices may not currently be valid and are for informational purposes only.